Introduction
You’ve launched your therapy website. It looks professional, your services are clearly listed, and maybe you’ve even written a few blog posts. But when you search “therapist near me” or “online anxiety therapy,” your website is nowhere to be found.
Sound familiar?
If you’re wondering, “Why is my therapy website not showing up on Google?” — this article explains exactly what’s going wrong and how to fix it, especially for LMFTs, psychologists, and counselors.
1. You’re Not Targeting the Right Search Terms
Most therapists make the mistake of targeting broad, competitive keywords like:
- “Therapist in New York”
- “Psychologist online”
Instead, focus on long-tail keywords and voice-style queries like:
- “Therapist for burnout near Wall Street”
- “Can I talk to a trauma therapist this weekend?”
Use these phrases in your:
- Page titles
- Meta descriptions
- Blog content
- FAQs
📌 Read More: SEO for Therapists: Attract the Right Clients
2. Your Website Doesn’t Have Local SEO Signals
Google won’t show your website in search results for local clients unless you tell it where you work.
✅ Add your city and state in the footer
✅ Use “serving [city] and [state]” in key pages
✅ Embed Google Maps on your contact page
✅ Create a Google Business Profile and connect it to your site
📌 Example Guide: The Role of SEO in Helping LMFTs Get Found Online
3. You Haven’t Optimized for Voice Search
In 2025, most people are searching by speaking:
- “Where can I get therapy for trauma online?”
- “Is there an LMFT available now in California?”
If your website doesn’t answer these questions in natural language, with proper FAQ schema, it won’t appear in voice results.
✅ Add FAQ sections to your homepage and services
✅ Use conversational headers like “What’s the first therapy session like?”
📌 Fix With: High-Converting Teletherapy Website
4. Your Site Is Too Slow or Not Mobile-Friendly
Page speed is a ranking factor. Google favors fast-loading, mobile-optimized sites.
⚠ Common issues:
- Oversized images
- Cluttered design
- No mobile responsiveness
- Popup overload
Test your site on PageSpeed Insights and rebuild if needed.
📌 MHIS Can Help: Build a HIPAA-Compliant Teletherapy Website
5. You Don’t Have Fresh, Consistent Blog Content
Google prioritizes websites that consistently answer user questions.
If your last blog post was from 2021, you’re invisible.
✅ Blog weekly
✅ Use voice-friendly titles like:
- “Is therapy helpful for high-functioning anxiety?”
- “How long should I stay in therapy?”
✅ Link each post to your services and contact pages
📌 Content Strategy: Content Marketing for Psychologists
6. Your Website Lacks SEO Infrastructure
Behind the scenes, your site needs:
- Meta titles and descriptions for every page
- Image alt tags
- Internal links between key pages
- Structured schema markup for therapists and services
If any of these are missing, search engines won’t know how to categorize your site.
📌 Need Support? Mental Health IT Solutions
7. You’re Competing Against Directories — But Not Beating Them
Psychology Today and similar platforms dominate search because they’ve built massive content libraries and backlinks.
To compete, you need to:
- Publish weekly blogs
- Build internal links between blogs and services
- Earn backlinks from professional associations or guest posting
📌 Alternative Strategy: How Psychologists Can Attract More Clients with Google Ads
Final Thoughts
If your therapy website isn’t showing up on Google, it’s not broken — it’s just not optimized.
You need:
✅ Local keywords
✅ Voice-friendly FAQs
✅ Consistent blog content
✅ Mobile speed
✅ SEO infrastructure
MHIS specializes in helping mental health professionals get found online — without relying on Psychology Today.
