Helping Your Practice
Thrive

SimplePractice website integration means connecting your SimplePractice scheduler to your practice website so prospective clients can book directly from your pages. The primary method is embedding the appointment request widget,…

Demand for therapy is not the same in July as it is in January. People search for a therapist far more in some months than others, and a practice that…

Two therapists can bid the exact same amount on the exact same keyword and pay very different prices per click. One pays $4, the other pays $9, for the same…

Teletherapy changed the size of your market. Instead of reaching only the people near your office, you can serve clients anywhere you are licensed, which for many therapists now means…

A group practice is not just a bigger solo practice. You have multiple clinicians with different specialties, often more than one location, a single budget stretched across all of it,…

Couples counseling is one of the best niches a therapy practice can advertise on Google, and one of the most commonly mishandled. Practices run generic “therapy” ads, send couples to…

You are spending money on Google Ads every month. The real question is not whether you are getting clicks or even inquiries. It is whether those ads are actually making…

You cannot improve what you cannot measure, so tracking which ads and keywords produce clients is essential to running Google Ads well. But you also cannot let a prospective client’s…

Open your Google Ads account lately and you have probably been nudged, more than once, to try Performance Max. Google promotes it as the AI-powered campaign that runs everywhere and…