Most therapists do not begin with a marketing plan. They begin with a Psychology Today profile, because that is what a supervisor, a colleague, or a Facebook group told them…
A therapy website needs four categories of pages to function as a real growth asset: foundation pages that establish who you are and what you offer, trust and compliance pages…
Migrating a therapy site without losing rankings comes down to one requirement above all others: a complete, verified redirect map from every existing URL to its new equivalent, built and…
A Squarespace to WordPress migration for therapists moves a practice’s content, design, and search rankings off Squarespace’s closed platform onto WordPress, where the practice gains full ownership and far greater…
A Wix to WordPress migration for therapists is the process of moving a practice website’s content, structure, and search rankings from Wix’s closed platform to WordPress, done correctly through a…
Winning a featured snippet for a therapy search means structuring your content so Google can lift a direct, self-contained answer straight out of your page and display it above the…
Most therapist blogs rank for nothing, because most therapist blogs are built around generic wellness topics that compete directly with national health sites and large publishers a practice cannot outrank….
Internal linking for therapy websites is the practice of connecting your pages to each other with deliberate, descriptive links so search engines and AI systems can understand what your site…
You cannot beat Psychology Today, BetterHelp, or Zocdoc on a broad term like “find a therapist,” and trying is a waste of budget. What you can beat them on is…
When it comes to service pages vs blog posts, neither one always wins for therapy queries; the right page type depends entirely on the search intent behind the query. Service…
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