You cannot beat Psychology Today, BetterHelp, or Zocdoc on a broad term like “find a therapist,” and trying is a waste of budget. What you can beat them on is…
When it comes to service pages vs blog posts, neither one always wins for therapy queries; the right page type depends entirely on the search intent behind the query. Service…
The condition-plus-approach keyword strategy is a way for therapy practices to rank in search by targeting the specific combination of a client’s condition and the clinical approach used to treat…
The March 2026 Google core update was the first broad ranking update of the year, and for therapy practices it landed on the most exposed part of search: Your Money…
Multi-location SEO for group practices is the process of ranking each office, and in some cases each clinician, in its own local search results while preventing the practice from competing…
AI can write a blog post in seconds, which is tempting when you are a busy practice owner with a website that needs content. It also raises an anxious question…
For a local practice, your Google Business Profile is often more powerful than your website. It is what feeds the map results at the top of local searches, and it…
You have skilled clinicians, a thoughtful website, and a practice you are proud of. Yet when you search for the services you offer in your city, your competitors show up…
Growing from one office to several is a milestone. It also quietly breaks the SEO approach that got your first location ranking. A single practice competes in one local market….
A prospective client used to open Google, type therapist near me, and scroll through a list of links. In 2026, a growing share of them open ChatGPT, Perplexity, or Google’s…
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