Demand for therapy is not the same in July as it is in January. People search for a therapist far more in some months than others, and a practice that...
Mental Health Marketing Agency
Two therapists can bid the exact same amount on the exact same keyword and pay very different prices per click. One pays $4, the other pays $9, for the same...
Teletherapy changed the size of your market. Instead of reaching only the people near your office, you can serve clients anywhere you are licensed, which for many therapists now means...
A group practice is not just a bigger solo practice. You have multiple clinicians with different specialties, often more than one location, a single budget stretched across all of it,...
Couples counseling is one of the best niches a therapy practice can advertise on Google, and one of the most commonly mishandled. Practices run generic “therapy” ads, send couples to...
You are spending money on Google Ads every month. The real question is not whether you are getting clicks or even inquiries. It is whether those ads are actually making...
You cannot improve what you cannot measure, so tracking which ads and keywords produce clients is essential to running Google Ads well. But you also cannot let a prospective client’s...
Open your Google Ads account lately and you have probably been nudged, more than once, to try Performance Max. Google promotes it as the AI-powered campaign that runs everywhere and...
You have a marketing budget and a choice to make: put it into Google Ads, Facebook Ads, or split it between them. The question sounds like it should have a...
Ask around and you will hear both stories. One therapist says Google Ads were the best marketing decision they ever made and filled their calendar within weeks. Another says they...