Open your Google Ads account lately and you have probably been nudged, more than once, to try Performance Max. Google promotes it as the AI-powered campaign that runs everywhere and...
Mental Health Marketing Agency
You have a marketing budget and a choice to make: put it into Google Ads, Facebook Ads, or split it between them. The question sounds like it should have a...
Ask around and you will hear both stories. One therapist says Google Ads were the best marketing decision they ever made and filled their calendar within weeks. Another says they...
If you have seen those ads at the very top of Google search results, above everything else, with a green checkmark and a “Google Screened” badge, you have seen Local...
Someone finds your website, reads about your trauma work, spends a few minutes on your fees page, and then leaves without booking. It happens constantly, because most people do not...
You are paying for every click, and most of those clicks land on your homepage. It feels like the obvious place to send them, since your homepage is the front...
You built a campaign, hit publish, and instead of clients you got a red “Disapproved” label with a vague policy reason attached. The campaign stalls, the budget sits idle, and...
You turned on Google Ads, the budget is going out every day, and the calendar still is not filling. Clicks are happening, maybe even a lot of them, but the...
Plenty of therapists avoid Google Ads for one reason: they are worried about privacy. They have heard that health is a “restricted” category, that pixels can leak client data, and...
Most therapists do not begin with a marketing plan. They begin with a Psychology Today profile, because that is what a supervisor, a colleague, or a Facebook group told them...