You’ve launched your therapy website, it looks professional, your services are clear, and you’ve even written a few blogs. But when you search for terms like “therapist near me” or “online anxiety therapy,” your website is missing.
If you’re asking, “Why is my therapy website not showing up on Google?”, this guide explains exactly why and how to fix it.
1. You’re Not Targeting the Right Search Terms
Many therapists make the mistake of using broad keywords like:
- “Therapist in New York”
- “Psychologist online”
These are too competitive. Instead, use long-tail keywords that mirror how people search through voice:
- “Therapist for burnout near Wall Street”
- “Can I talk to a trauma therapist this weekend?”
Use these phrases naturally in:
- Page titles and meta descriptions
- Blog posts and FAQs
- Image alt tags and headers
Read More: SEO for Therapists: Attract the Right Clients
2. Your Website Doesn’t Have Local SEO Signals
Google needs to know where you provide therapy. If your site doesn’t include local indicators, it won’t appear for people near you.
✅ Include your city and state in the footer and About page
✅ Use phrases like “serving clients in [City], [State]”
✅ Embed Google Maps on your contact page
✅ Set up and optimize your Google Business Profile
Example Guide: Local SEO for Therapists: Build a Strong Local Presence
3. You Haven’t Optimized for Voice Search
In 2025, most people use voice assistants to find therapy services:
- “Where can I get therapy for trauma online?”
- “Is there an LMFT available now in California?”
To rank for these, use conversational headers and FAQ schema.
✅ Add FAQ sections like “What’s the first therapy session like?”
✅ Include answers in plain, natural language
Fix With: High-Converting Teletherapy Website
4. Your Site Is Too Slow or Not Mobile-Friendly
Website speed and mobile experience directly impact your Google ranking.
⚠ Common issues include:
- Oversized images
- Pop-ups
- Poor mobile layouts
Run a test using Google PageSpeed Insights and address issues immediately.
MHIS Can Help: Build a HIPAA-Compliant Therapy Website
5. You Don’t Have Fresh, Consistent Blog Content
If your last blog post was years ago, your site signals “inactive” to Google.
✅ Post weekly blogs answering real client queries like:
- “Is therapy helpful for high-functioning anxiety?”
- “How long should I stay in therapy?”
Link these posts internally to your services and contact pages.
Content Strategy: Content Marketing for Psychologists
6. Your Website Lacks SEO Infrastructure
Behind the visuals, Google needs technical signals to understand your site.
Make sure you have:
- Meta titles and descriptions for all pages
- Image alt tags
- Internal links
- Schema markup for therapists and services
Need Support? Mental Health IT Solutions
7. You’re Competing Against Directories — But Not Beating Them
Sites like Psychology Today dominate because of backlinks and content volume.
To compete, you must:
✅ Publish new blogs weekly
✅ Add internal links
✅ Earn backlinks from professional associations or mental health blogs
Alternative Strategy: How Psychologists Can Attract More Clients with Google Ads
Final Thoughts: Fixing Your Therapy Website Visibility
If your therapy website isn’t showing up on Google, it’s not broken — it’s just under-optimized.
Here’s your 2025 SEO checklist:
✅ Target local and long-tail keywords
✅ Use conversational, voice-friendly FAQs
✅ Blog consistently
✅ Speed up your website
✅ Strengthen technical SEO
MHIS specializes in helping therapists, psychologists, and LMFTs appear higher on Google through HIPAA-secure, SEO-optimized websites.
