You built a campaign, hit publish, and instead of clients you got a red “Disapproved” label with a vague policy reason attached. The campaign stalls, the budget sits idle, and...
mental health IT solutions
Plenty of therapists avoid Google Ads for one reason: they are worried about privacy. They have heard that health is a “restricted” category, that pixels can leak client data, and...
Most therapists do not begin with a marketing plan. They begin with a Psychology Today profile, because that is what a supervisor, a colleague, or a Facebook group told them...
A therapy website needs four categories of pages to function as a real growth asset: foundation pages that establish who you are and what you offer, trust and compliance pages...
Winning a featured snippet for a therapy search means structuring your content so Google can lift a direct, self-contained answer straight out of your page and display it above the...
You cannot beat Psychology Today, BetterHelp, or Zocdoc on a broad term like “find a therapist,” and trying is a waste of budget. What you can beat them on is...
When it comes to service pages vs blog posts, neither one always wins for therapy queries; the right page type depends entirely on the search intent behind the query. Service...
The March 2026 Google core update was the first broad ranking update of the year, and for therapy practices it landed on the most exposed part of search: Your Money...
Multi-location SEO for group practices is the process of ranking each office, and in some cases each clinician, in its own local search results while preventing the practice from competing...
You have skilled clinicians, a thoughtful website, and a practice you are proud of. Yet when you search for the services you offer in your city, your competitors show up...