You cannot beat Psychology Today, BetterHelp, or Zocdoc on a broad term like “find a therapist,” and trying is a waste of budget. What you can beat them on is...
digital marketing
When it comes to service pages vs blog posts, neither one always wins for therapy queries; the right page type depends entirely on the search intent behind the query. Service...
The March 2026 Google core update was the first broad ranking update of the year, and for therapy practices it landed on the most exposed part of search: Your Money...
Growing from one office to several is a milestone. It also quietly breaks the SEO approach that got your first location ranking. A single practice competes in one local market....
A prospective client used to open Google, type therapist near me, and scroll through a list of links. In 2026, a growing share of them open ChatGPT, Perplexity, or Google’s...
Most Therapists Running Google Ads Are Wasting Money Not because Google Ads does not work for therapy practices. It does, and when set up correctly, it is one of the...
Quick Answer To create a Google Ads campaign for a therapy practice, set up an account in Expert Mode, build a Search campaign (skip Smart Campaigns and “guided goals”), target...
If you’ve been running a private practice for any amount of time, you’ve probably asked yourself this at least once: how much should I actually be spending on marketing? It’s...
Therapists don’t hesitate to invest in growth. Whether it’s a directory listing, paid ads, or a professionally designed website, the intent is always the same: to build a sustainable practice...
When a potential client types “anxiety therapist near me” into Google, they are not browsing casually. They are ready to make a decision. That level of intent is rare in...