You built a campaign, hit publish, and instead of clients you got a red “Disapproved” label with a vague policy reason attached. The campaign stalls, the budget sits idle, and...
digital marketing
Most therapists do not begin with a marketing plan. They begin with a Psychology Today profile, because that is what a supervisor, a colleague, or a Facebook group told them...
A therapy website needs four categories of pages to function as a real growth asset: foundation pages that establish who you are and what you offer, trust and compliance pages...
You cannot beat Psychology Today, BetterHelp, or Zocdoc on a broad term like “find a therapist,” and trying is a waste of budget. What you can beat them on is...
When it comes to service pages vs blog posts, neither one always wins for therapy queries; the right page type depends entirely on the search intent behind the query. Service...
The March 2026 Google core update was the first broad ranking update of the year, and for therapy practices it landed on the most exposed part of search: Your Money...
Growing from one office to several is a milestone. It also quietly breaks the SEO approach that got your first location ranking. A single practice competes in one local market....
A prospective client used to open Google, type therapist near me, and scroll through a list of links. In 2026, a growing share of them open ChatGPT, Perplexity, or Google’s...
Most Therapists Running Google Ads Are Wasting Money Not because Google Ads does not work for therapy practices. It does, and when set up correctly, it is one of the...
Quick Answer To create a Google Ads campaign for a therapy practice, set up an account in Expert Mode, build a Search campaign (skip Smart Campaigns and “guided goals”), target...